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Tack
The stickiness of an adhesive under a given condition. Some adhesives require
a particular temperature range for maximum tack.
Tactile Sign
A sign -- or area within a larger sign -- that conveys its message through
raised or engraved art, making it accessible to the visually impaired.
Target Audience
The profile of the most desired consumer prospects for a product or service,
listed by characteristics such as demography, lifestyle, brand or media
consumption, purchase behavior, etc. This is common to all media.
Template
A pattern, often made of thin metal or wood. Often used in drawing and woodworking.
Temporary Sign
Any sign not intended for permanent installation, such as banners and signs
at construction sites. They may be incidental or miscellaneous in nature,
such as political and real estate signs.
Text
Message conveyed in characters only.
Thermoforming
Any process of forming thermoplastic sheet which consists of heating the sheet
and forcing it onto a mold surface. Also known as pan forming.
Three D (3D) engraving
Routing procedure where the tool bit can be moved independently along the
up and down Z axis while still traveling an X/Y axes tool path. Based upon
the tool bit`s shape and width, 3D engraving can create reliefs and hand-chiseled
looks when removing material from a substrate.
Thumbnail
A type of rough sketch. Some sign artists prepare several thumbnail sketches
of a job, varying their layouts and fonts, before preparing one or two more
complete ideas to take to a client.
Tiff
Tagged image file format, a standard graphics file format used for scanned
bit-mapped images.
Time and Temperature Display
A variable message sign which displays current time and temperature in a stationary
or alternating manner. Some also display simple messages.
Time, Place, and Manner Regulations
Consistently applicable non-discriminatory sign regulations that specify,
without reference to the content of the message, when, how and where a sign
can be displayed, with physical standards, such as but not limited to height,
size and location, that allow the sign to be readable.
Time-Switch
A switch which utilizes a clock or timer to automatically turn on and off
electric signs at set times each day.
Tint
A color made lighter than the original by adding white to it.
Tone
The effect on a color brought about by blending it with another color.
Trade Area
Most retail businesses have a relatively fixed area that customers come from
to do business at their store In general; the trade area is either the living
or work locale for the customer. The selling zone of place-based retail
business will be dynamic for two reasons; the customer is moving residences
or jobs or the customer is passing through on a trip that intersects the
trade area. The trade area for most small businesses is 3 to 5 miles.
Trademark
Used by a business to distinguish itself and its products from the competition.
A trademark may include a name, symbol, word or combination of those. Protected
by the federal government and considered to have financial value. The circled "R" or "Reg.
T.M." printed with the mark indicates that it is a registered trademark.
See United States Trademark Act 15 U.S.C. Section 1127 (1988).
Traffic Count
The recording of the vehicles and pedestrians passing a given point, usually
in a day.
Transformer
Electrical equipment that converts input voltage and current to a different
output voltage and current. In general, a transformer is any apparatus that
continuously increases or decreases the voltage of a power supply. They
are an important element in all neon signs, due to the high voltage required.
(Fluorescent lamps require a specialized type of transformer unit called
a ballast.)
Translucent
The property of a substrate, vinyl, paint or ink to allow the passage of some
light through it without being transparent. Internally illuminated signs
rely on translucent acrylics, paints and vinyls.
Trough Letter
A metal channel letter with an exposed cold cathode tube in the trough for
illumination. [Click here to view example]
Tube Colors
Tubing for neon signs is produced as a clear glass, or in colors. Different
tube colors serve as filters that only allow the desired color to shine
through. In many cases the only way to achieve rich primary colors is through
colored glass.
Tube Diameter
The standard measurement for neon tubes, expressed in millimeters.
Tube Supports
Insulators that support a neon tube, as well as hold it away from the background
surface and provide some impact resistance.
Typeface
Set of characters derived from one basic design.
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